Telecom Giant Leads the Way in Boosting E-Waste Recycling

Author:Suny Group

Telecom major Advanced Info Service Plc (AIS) of Thailand has launched a new initiative to boost e-waste recycling in the country, as part of its “Mission Green 2020” environment protection campaign, launched in connection with its 30th anniversary celebrations.

As part of the campaign titled Project (e-Waste)- Electronic Waste, AIS will set up e-waste bins across its shops and major department stores in the country, in a bid to boost collection of e-waste for safe processing. These e-waste bins, powered by state-of-the-art Internet of Things (IoT) technology, will accept various categories of electronic waste including broken earphones, AC adapters, bluetooth devices, power banks and old mobile phones. The project also aims to educate people on the health risks and environmental dangers caused by illegal disposal of e-waste.

Somchai Lertsuitwong, CEO, AIS stated that the campaign aims to cut one million units of carbon dioxide equivalent, by eliminating approximately 100,000 pieces of used electronics items by next year. The project will partner with various sectors to create a batter environment by reducing residual e-waste in the country.

Further, Somchai noted that AIS has invested more than Bt 1 trillion in digital infrastructure over the past three decades. It will continue its investments towards providing innovative products and services to its customers, he added.


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